Marketing Up North

Posted on June 11, 2009

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Bob Hicks designs and maintains websites from a home office in Torch Lake Township.  As he says on his own site (Northern Michigan Web Design) when you call him you’re using the same number his mother-in-law uses to invite them over for Sunday dinner.  Like a lot of other people up here, Bob has another job, too.  His is at the Eastport Market, so during the course of a week he sees everybody around here at least twice.  This, he mused, was a marketing opportunity.  Voila:

Marketing Up North

He turned himself into a walking billboard.  It worked, too.  You’re reading this story aren’t you?  And he’s picked up at least two new clients.  Now he’s got me thinking along the same lines.  I’m considering a tasteful blue and green tee with the Torch Lake Views header emblazoned across it.  It would save a lot of explaining when I’m out and about on my rounds looking for stories.  What do you think, should I include a picture of Miss Sadie and the Cowboy too?